Sociale medier, online platforme og streamingtjenester er underlagt en lang række lovkrav. I Bech-Bruun har vi mange års erfaring med at yde juridisk rådgivning herom til både udbydere, annoncører og kommercielle brugere.

Flere og flere virksomheder bruger i stigende grad teknologi, online platforme og data. Sociale medier, online platforme og streamingtjenester såvel som brugerne af tjenesterne er blevet underlagt et stigende antal lovkrav.

Der gælder fx krav om reklamer, sponsorering, beskyttelse af mindreårige, aldersmærkning, markedsføring, influenter, brug af pressepublikationer, brugergeneret indhold (og rettighederne hertil), pligt til indberetning af sikkerhedshændelser, nedtagning af indhold mv. Kravene afhænger af typen af tjeneste.

Følgende lovgivning skal blandt andet overholdes i relation til sociale medier, online platforme og streamingtjenester:

  • E-handelsdirektivet (onlineformidlingstjenester)
  • Digital Services Act (onlineformidlingstjenester)
  • Forordning om fremme af retfærdighed og gennemsigtighed for erhvervsbrugere af online formidlingstjenester (P2B)
  • Forordning om forebyggelse af udbredelsen af terrorrelateret online indhold
  • DSM-direktivet (om ophavsret og beslægtede rettigheder på det digitale indre marked)
  • Ophavsretsloven
  • SatCab II-direktivet (om visse TV- og radioselskabers onlinetransmissioner og retransmissioner)
  • European Electronic Communications Code (EECC) (teleudbyder og udbydere af nummeruafhængige interpersonelle kommunikationstjenester)
  • Direktivet om audiovisuelle medietjenester (om udbud af audiovisuelle medietjenester)
  • Radio- og fjernsynsloven (om udbud af audiovisuelle medietjenester)
  • Forordning om grænseoverskridende portabilitet af online tjenester i det indre marked
  • Forordning om geoblokering (ikke-diskrimination i forbindelse med adgang til varer og tjenesteydelser)
  • Digital Markets Act (regulering af digitale platforme/"gatekeepere")
  • Regler om databeskyttelse og GDPR.
Juridisk bistand

Vi yder juridisk bistand i forbindelse med alle aspekter af sociale medier, online platforme og streamingtjenester, herunder markedsføring og reklame. Du får adgang til en bred vifte af juridiske kompetencer inden for disse områder fra vores juridiske specialister.

Vi samarbejder herudover tæt med vores specialister inden for blandt andet Persondata, Markedsføring & Reklame, It, Tech & Digitalisering samt Intellectual Property.

Ratings

TMT

What the team is known for
Bech-Bruun is a well-known law firm offering strong expertise in IT mandates across Denmark. Its team is well placed to advise on outsourcing and the negotiation of SAP, master licence and SaaS agreements. In addition, clients benefit from the firm’s strength in digitalisation projects, cyber breaches and product launches as well as software procurements. GDPR compliance projects and data protection inspections are also assisted with, while the firm’s members also act as data protection officers. Bech-Bruun is further recognised for its telecommunication expertise, assisting with regulatory mandates such as EECC implementation. Its clientele includes prominent international clients from the technology, automotive and energy sectors as well as public entities.

Notable practitioners
Niels Andersen remains a trusted adviser for his strength in a broad array of IT mandates ranging from large outsourcing projects and software procurements to the negotiation of IT contracts and product launches.

Chambers and Partners Europe 2022, TMT

 

Information Technology

Legal 500 - Bech-Bruun

Ranked: Tier 1

Bech-Bruun handles the full spectrum of issues relating to IT law, including traditional IT system development and supply agreements as well as emerging technologies such as AI and blockchain media. The strength of the team’s capabilities is reflected in its client roster that includes Microsoft and Samsung. It is particularly strong in the area of data protection and has extensive experience providing TMT advice to public sector clients. Practice head Mikkel Friis Rossa advises on IT matters and new technologies at the intersection between IT, data protection and marketing law, while Niels M. Andersen maintains a prominent reputation in the IT space.

"The collaboration, people and flexibility have been and are outstanding."

"The knowledge of our business and need. It provides quick and good answers to our challenges and at an acceptable price."

"Always very quick to respond and use all the specialists there are in Bech Bruun, so we always get the best and still the experience of one point of contact."

Legal 500, Information Technology

Telecoms

Legal 500 - Bech-Bruun

Ranked: Tier 1

Bech-Bruun‘s telecoms practice covers the full breadth of work, including regulatory issues, infrastructure agreements and data protection mandates. The team advises both domestic and international clients and has a strong foothold in the public sector space, with Nordic RSC and Energinet as key clients. In Copenhagen, Niels M. Andersen has a broad practice, advising on all issues concerning IT and technology, including outsourcing, transfers and license agreements, while Mikkel Friis Rossa in Aarhus specialises in data protection work. The pair jointly lead the national team.

Legal 500, Telecoms

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