BB hero 5

Online marketing and social media have created a new framework for marketing, resulting in a need to consider more legal aspects. We are seeing an increase in the use of illegal comparative advertisements, and cases relating to product infringement and infringement of distinctive marks constitute an increasing problem for many enterprises.

Our clients in particular request advice in product categories regulated by increasingly extensive and complex legislation, for instance pharmaceuticals, medical devices, foods, animal feed, cosmetics and chemicals.   

We are skilled in all aspects of marketing law and provide advice in cases relating to both Danish and European law and to global compliance. 

Our advisory services include:

  • Disputes and infringement
  • Consumer rights
  • Price marketing
  • Advertisements, also on social media
  • Environmental marketing
  • Labelling and certification requirements
  • Ecommerce
  • Gambling legislation
  • Comparative advertising
  • Regulatory issues
  • Direct marketing, spam and consent
  • Negotiations with authorities, including the Danish Consumer Ombudsman
  • Cases relating to product imitations and counterfeit products
  • Trade secrets.

Our team consists of highly qualified lawyers who are experts in the field. Our specialists have long-standing experience advising on all areas of law relating to marketing and advertising.

To ensure optimal advisory services, we frequently cooperate with lawyers from our other practice groups such as Life Sciences, Data Protection, Compliance, EU & Competition, Intellectual Property. 

 


Marketing & Advertising

TMT

Chambers-and-Partners-Logo_200w1

What the team is known for
Well-regarded team with expertise in an array of IT matters including IT system development, supply agreements and telecoms infrastructure agreements. Also advises on regulatory aspects of transactional and corporate mandates in the IT sector. Maintains a media practice focused on distribution rights and licensing issues. Acts on behalf of clients in the media, energy and technology sectors as well as state bodies.

 

Strengths
Sources praise the specialist knowledge the team offers. One chooses to work with the firm on account of "the depth of resources and their special capabilities. They are specialists within our line of work, so we get premium work from them. One of the things we also appreciate is their availability; they respond super fast."

Another satisfied source describes the team as "highly skilled and knowledgeable people with good understanding of business processes, as well as a friendly and forthcoming attitude."

 

Work highlights
Acted for technology company Blackwood Seven in its merger with media agency TWO NIL.

Assisted Maj Invest Equity with its acquisition of telecoms, IT outsourcing and infrastructure services company TDC Hosting.

 

Notable practitioners
Niels Andersen provides a broad range of advisory services to technology companies including regulatory and compliance support. He also acts on contentious mandates and outsourcing projects. Sources describe him as client-oriented and dedicated, saying: "He understands complex issues and argues cases forcefully and diligently."

Arly Carlquist is a non-contentious IT specialist. He provides software licensing, IT outsourcing and regulatory compliance support to blue-chip international and domestic corporates. One satisfied source describes his approach, noting a "very open, very friendly dialogue – I feel very comfortable asking him for advice."

Chambers and Partners Europe, TMT

BB

Let us call you

If you would like us to call you, please contact us via email here