Design og stærke brands er nogle af de vigtigste faktorer for vækst og konkurrenceevne. Virksomheder har derfor et stort behov for globalt at beskytte deres produktdesign og brands og for hurtigt at standse krænkelser af deres rettigheder.

Den juridiske rådgivning kan med fordel integreres allerede ved opstart af branding- og designprocessen, og den løbende strategiske sparring og administration af rettigheder globalt skal være effektiv og omkostningsoptimeret. 

Vi rådgiver både mindre iværksættervirksomheder og multinationale koncerner om at stifte og beskytte varemærkerettigheder, domænenavne og designs, ligesom vi håndterer og rådgiver om alle juridiske aspekter inden for IPR-porteføljer. Vi rådgiver om:

  • Varemærkeundersøgelser
  • Overvågning af varemærker og designs
  • Indsigelses- og ophævelsessager
  • Brand protection
  • Registrering af varemærker og designs i Danmark, EU og internationalt
  • Porteføljehåndtering
  • Licensaftaler
  • Varemærkekrænkelser
  • Digital håndhævelse
  • Toldregistreringer
  • Anti counterfeit
  • Varemærke- og designstrategi
  • Domænenavne.

Vi fører et stort antal forbudssager, bevissikringssager samt krænkelses- og gyldighedssager om varemærker og design. Derudover fører vi mange klagesager ved Klagenævnet for Domænenavne og internationale klagenævn. Vi tilbyder desuden digital overvågning af varemærker og domænenavne, såvel regionalt som globalt, og vi har et stort internationalt netværk af samarbejdspartnere, som sikrer hurtig og effektiv håndhævelse. Vi rådgiver om varemærke- og designstrategi og forestår globale brand protection-programmer. 

Registrering og beskyttelse af varemærker og rettigheder går tit på tværs af landegrænser – og det samme gør behovet for juridisk hjælp. Vi har et globalt netværk af specialiserede jurister, som vi kan trække på, når vores klienter har brug for det.

For at sikre den bedste rådgivning arbejder vi også hyppigt sammen med specialister inden for fx Persondata, Compliance, EU- & KonkurrenceretIntellectual Property mfl.


For de mange af vores klienter som har aktiviteter i Kina, fremgår nedenfor de gængse helligdage i Kina i 2021. Der kan forekomme yderligere helligdage lokalt, ligesom kinesisk nytår i nogle regioner og institutioner medfører længere eller kortere nedlukning end anført.

Vi står naturligvis til rådighed, hvis der er spørgsmål. Kontakt Emmelie Schmidt,,  25 26 36 62.

Trademarks & Design

Intellectual Property

What the team is known for
Well-respected team known for handling contentious and non-contentious trade mark matters, including trade mark enforcement and agreements. Represents clients in parallel imports litigation and trade secrets mandates. Frequently acts on patent infringement cases, as well as providing strategic and transactional patent advice. Also active in the copyright area, as well as handling large data protection and compliance projects. Offers considerable expertise in the life sciences sector and represents pharmaceutical companies, as well as many notable brands from other sectors. Experienced in mandates involving international elements.

One client notes that the firm's lawyers are "tough and great experts in all the areas that require specialised knowledge."

Another client describes the team as being "commercially oriented, trying to find pragmatic solutions and really understanding our needs," so the lawyers are able to give "the advice we are seeking in the format we are seeking."

Work highlights
Acted for A.P. Møller Holding on a trade mark agreement with A.P. Moller-Maersk.

Notable practitioners
Christian Vinding Thomsen assists clients with distribution and intellectual property compliance in the life science sector. Sources describe him as being "intelligent, creative and he thinks outside the box."

Claus Barrett Christiansen acts for clients on a variety of trade mark disputes, with particular strength in contentious brand name and logo mandates. He is noted for his litigation skills, with sources stating that "he is excellent in his way of tackling problems" and is "tough but fair."

Dan Bjerg Geary represents clients in the full range of IP litigation, advising on patent, trade mark and copyright disputes. He also assists with the IP elements of corporate transactions. Clients highlight that he has "very good commercial insight" and gives advice "in an easily understandable language."

Klaus Madsen offers clients expertise regarding patents, especially acting for pharmaceutical clients on patent enforcement and the launch of new products. Sources compliment his skills in patent disputes, saying he is "a very good litigator."

Martin Dræbye Gantzhorn acts for pharmaceutical clients on the IP aspects of transactions, as well as assisting with the enforcement of trade secrets. Clients praise him for providing "legally impeccable and commercially and operationally optimal solutions," and add that he is "approachable, dedicated and quick to pick up the essence of the problem."

Mikkel Friis Rossa advises clients on data protection issues and trade mark registrations. Clients emphasise his "outstanding customer service, his clear, practical and to-the-point advice, his can-do attitude and his impressive business understanding."

Chambers and Partners Europe, Intellectual Property

Intellectual Property

Ranked: tier 1

Bech-Bruun has expertise in providing advice on trademark and design aspects, patent law and regulations in the life science sector. The practice also advises on copyright law and provides advice concerning marketing-related regulations. Claus Barrett Christiansen and Martin Dræbye Gantzhorn jointly head the practice and regularly act for prominent individuals on royalty and trademark infringements as well as on merchandising litigation. Klaus Ewald Madsen is a patent litigator. Aarhus-based Dan Bjerg Geary has trademark and marketing law expertise and assists companies on licensing and IP strategies.

Legal 500, Intellectual property

IP Stars

Patent contentious

  • Tier 1

Trade Mark contentious

  • Tier 1

Copyright & related rights

  • Tier 2

Trademark prosecution

  • Highly recommended

WTR 1000

“One of the best IP groups in the country, Bech-Bruun provides a top service at favourable rates.” The ensemble caters to a long list of industry leaders, which benefit from a comprehensive offering and a dedicated Chinese desk; it has also been consolidating its position in the United States, where its New York branch has entered into its third year of operations. It has lately been chalking up the victories in contentious settings, including a High Court win for Scandinavia’s largest privately owned supermarket chain, Salling Group. The architect behind this was Claus Barrett Christiansen, who has a knack for turning cases around. In the words of one patron, “Claus is not only extremely skilled, proactive and trustworthy, but a lovely person too. He is a truly valued business partner who always has an answer to our problems.” Claus Barrett Christiansen often links up with Inge Kirstine Skou, who also garners warm plaudits: “She combines her industry expertise with her knowledge of current trends to provide practical and valuable advice. Whether it be larger strategic considerations, filing, enforcement or just day-to-day sparring, Inge is pragmatic and solutionsoriented.”

WTR 1000, 2021


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