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Bech-Bruun has had the pleasure of assisting the leading English fitness chain Pure Gym with the acquisition of Fitness World from FSN Capital, Kirkbi, Bensimon Rossing (Henrik and Sophie Rossing) and a number of minority shareholders.

Fitness World was founded in 2005 by Henrik and Sophie Rossing, while FSN Capital and Kirkbi have later joined the group of owners. Fitness World is Denmark's largest fitness chain with about 240 centers in Denmark, Poland and Switzerland and with more than 500,000 members. Pure Gym, the largest fitness chain in the UK with over 1,000,000 members, is owned by the US private equity investor Leonard Green & Partners. Closing is expected at the beginning of 2020.