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Bech-Bruun has assisted the international ecommerce fashion platform Miinto.com with the acquisition of Showroom.pl, a Polish fashion platform.

Showroom.pl is a market leader in Poland featuring approx. 600 Polish fashion and footwear brands. The seller of Showroom.pl is the German group Burda Principal Investments. 

Miinto sells fashion products online in seven European countries: Belgium, Denmark, Norway, Poland, Sweden, Switzerland and The Netherlands, offering more than 2,000 different brands. Miinto was established in 2009 in Denmark and has now more than 120 staff members employed at its head office in Copenhagen and its regional offices in Amsterdam, Oslo and Warsaw. 
 
Bech-Bruun congratulates the parties on the transaction.

Responsible: Claus Aagaard Nielsen and Rasmus Lenler-Petersen