Dan Bjerg Geary

Photo of Dan Bjerg Geary

Dan Bjerg Geary specialises in IP and complex contracts

Dan Bjerg Geary specialises in technical IP law and complex contracts. He has extensive experience with enforcement in infringement cases.

With great insight and strategic flair he represents Danish and non-Danish enterprises in connection with, among other things, the negotiation and conclusion of licence agreements and other intellectual property law agreements concerning patents and technology.

Dan has worked with renewable energy, particularly in the wind industry, both offshore and onshore as well as Power-to-X (p-t-x) for more than 15 years.

He has in-depth knowledge of complex contracts in Denmark and abroad, including FIDIC.

Dan is one of Denmark's top franchise lawyers and a member of the executive committee of the association Franchise Danmark.  He has worked systematically with franchising and distribution for more than a decade and renders advice to several of the leading franchise chains in Denmark.

Dan also has extensive experience with the protection of trade secrets, know-how and internal compliance, and he also provides advice on marketing and gaming law.

Dan's high professionalism and international knowledge of intellectual property law issues is further consolidated by him holding an LLM in intellectual property law from the WIPO Academy at Universitá degli Studio di Torino in Italy.

Previously, Dan was a lecturer at Aarhus University, and he regularly teaches courses on, among other things, intellectual property law issues and contracts targeted at the industrial sector and the legal profession.


The Team

Intellectual Property

  • Intellectual Property
  • IT, Tech & Digitisation
  • Renewable Energy
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Legal 500 - Bech-Bruun

Bech-Bruun is a market leader for patent work and houses the ‘best life sciences practice in Denmark’. It is also prominent in trademarks, design issues and marketing work (…). The group also has significant expertise in tech transfers, transactional work and licensing issues, with Dan Bjerg Geary taking the lead on these mandates (…)..

Dan Bjerg Geary is our go-to guy in IP and licensing. His understanding of the renewable industry is striking and he always delivers solid advice. Dan performs great in court and goes all the way for his clients. He is arguably one of the dominant individuals in the IP landscape.”

Dan Bjerg Geary has been listed as a Next Generation Partner by Legal 500.

Legal 500, Commercial, Intellectual property

Client Choice - International Law Office

Dan Bjerg Geary has been elected to be International Winner in Client Choice of the year – Intellectual Property - Patents in Denmark.

Sources: Client Choice 2019 and Client Choice 2018

IAM-rating - Bech-Bruun

OutstandingIAM Patent 1000 newcomer Dan Bjerg Geary succeeds in delivering pragmatic and to-the-point legal services, reflecting his in-depth theoretical knowledge”; he has been instrumental in the development of the firm’s burgeoning operations in Aarhus.


Dan Bjerg Geary recently joined forces with him to successfully demonstrate the likelihood of confusion on behalf of Fiskars Corporation in a trademark infringement case, consequently securing the company’s mark. “Dan’s a really dedicated lawyer who always performs at the top level, providing pragmatic advice that perfectly matches his clients’ needs.

Source: World Trademark Review, 2018


  • Board of directors (member), Franchise Danmark
  • Member, Foreningen for Industriel Retsbeskyttelse (FIR)
  • Member, International Association for the Protection of Intellectual Property (AIPPI)
  • Board member, Licensing Executives Society Scandinavia (LES Scandinavia)
  • Member, Franchise Danmark
  • Member, Dansk Selskab for Ophavsret
  • Member, Franchise Danmark


  • Enforcement of Intellectual Property Rights in the EU Member States, Intersentia Publishers, 2019. Book
  • Getting the deal through, Franchise (Denmark Chapter) 2017, 2018 and 2019, Law Business Research, 2016. Article
  • Franchising in Denmark, Wiley Rein LLP, 2014. Article
  • Sports Games and Events – at the Intersection between Ip and Public Domain, LLM thesis, WIPO Academy/ Universitá degli Studio di Torino, 2013. Thesis
  • International Franchising – Denmark, Juris Publishing, 2011. Article

Education and language

  • Right of audience, The Danish Supreme Court
  • Right of audience, The Danish High Court
  • Admission to practice law
  • LLM
  • Master of Laws
  • Ba.Scient.Pol
  • English
Partner Dan Bjerg Geary
"I highly appreciate that being a lawyer and legal adviser is a position of trust."
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