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Dan Bjerg Geary

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Dan Bjerg Geary specialises in IP and complex contracts

Dan Bjerg Geary specialises in technical IP, marketing law and complex contracts.

Dan is highly experienced in enforcement of infringement proceedings, including injunction and search order proceedings.

With great insight and strategic flair Dan represents Danish and non-Danish enterprises in connection with, among other things, the negotiation and conclusion of licence agreements and other intellectual property law agreements concerning patents and technology, in particular in the wind industry. 

He has in-depth knowledge of complex contracts in Denmark and abroad. Dan is one of Denmark's top franchise lawyers and a member of the executive committee of the association Franchise Danmark. He has worked systematically with franchising and distribution for more than a decade and renders advice to several of the leading franchise chains in Denmark.

Dan has vast experience in the protection of trade secrets and know-how as well as in-house compliance issues.

Dan also advises on marketing and gaming law. 

He is well-known for his distinct ability to keep calm even in critical situations. 

Dan's high professionalism and international knowledge of intellectual property law issues is further consolidated by him holding an LLM in intellectual property law from the WIPO Academy/Universitá degli Studio di Torino in Italy. 

Previously, Dan was a lecturer in marketing law at Aarhus University, and he regularly teaches courses on, among other things, intellectual property law issues targeted at the industrial sector and the legal profession.


The Team

Intellectual Property

  • Intellectual Property
  • Life Science
  • New Technology
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Partner Dan Bjerg Geary
"I highly appreciate that being a lawyer and legal adviser is a position of trust."
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  • Board of directors (member), Franchise Danmark
  • Member, Foreningen for Industriel Retsbeskyttelse (FIR)
  • Member, International Association for the Protection of Intellectual Property (AIPPI)
  • Board member, Licensing Executives Society Scandinavia (LES Scandinavia)
  • Member, Franchise Danmark
  • Member, Dansk Selskab for Ophavsret
  • Member, Franchise Danmark


  • Enforcement of Intellectual Property Rights in the EU Member States, Intersentia Publishers, 2019. Book
  • Getting the deal through, Franchise (Denmark Chapter) 2017, 2018 and 2019, Law Business Research, 2016. Article
  • Franchising in Denmark, Wiley Rein LLP, 2014. Article
  • Sports Games and Events – at the Intersection between Ip and Public Domain, LLM thesis, WIPO Academy/ Universitá degli Studio di Torino, 2013. Thesis
  • International Franchising – Denmark, Juris Publishing, 2011. Article

Education and language

  • Right of audience, The Danish Supreme Court
  • Right of audience, The Danish High Court
  • Admission to practice law
  • LLM
  • Master of Laws
  • Ba.Scient.Pol
  • English


Legal 500 Logo

Bech-Bruun has a stellar reputation in the life sciences sector, where it advises high-profile clients on an array of trade mark and design, patent and regulatory matters. (...) Dan Bjerg Geary focuses on licensing and IP strategies.

"Dan Bjerg Geary is very strong and an excellent connection."

Dan Bjerg Geary has been listed as a Next Generation Partner by Legal 500.

Legal 500, Intellectual property

Dan Bjerg Geary enters the rankings due to strong client feedback. He focuses on litigation, disputes and trade mark infringement cases. Clients observe that he is "always calm and acts on facts." Another source regards him as a "very effective and highly skilled lawyer who delivers fast solutions."

Chambers and Partners Global, Intellectual Property

Client Choice - International Law Office

Dan Bjerg Geary has been elected to be International Winner in Client Choice of the year – Intellectual Property - Patents in Denmark.

Sources: Client Choice 2019 and Client Choice 2018

IAM-rating - Bech-Bruun

OutstandingIAM Patent 1000 newcomer Dan Bjerg Geary succeeds in delivering pragmatic and to-the-point legal services, reflecting his in-depth theoretical knowledge”; he has been instrumental in the development of the firm’s burgeoning operations in Aarhus.


Dan Bjerg Geary recently joined forces with him to successfully demonstrate the likelihood of confusion on behalf of Fiskars Corporation in a trademark infringement case, consequently securing the company’s mark. “Dan’s a really dedicated lawyer who always performs at the top level, providing pragmatic advice that perfectly matches his clients’ needs.

Source: World Trademark Review, 2018