BB hero 5

Designs and strong brands are some of the most important factors when striving to grow and retain competitiveness. Consequently, it is of vital importance for enterprises to protect their product designs and brands and to stop any infringement of their rights very quickly. Legal advice may successfully be integrated already when commencing the branding and design process, and continuous strategic input and global management of rights must be effective and optimised in terms of costs.

We advise both small entrepreneurial enterprises and multinational groups on creating and protecting trademark rights, domain names and designs, and we handle and advise on all legal aspects of IPR portfolios.

Our advisory services include:

  • Trademark searches
  • Surveillance of trademarks and designs
  • Opposition and cancellation proceedings
  • Brand protection
  • Registration of trademarks and designs in Denmark, the EU and internationally
  • Portfolio management
  • Licence agreements
  • Trademark infringement
  • Digital enforcement
  • Customs registrations
  • Anti-counterfeit
  • Trademark and design strategy
  • Domain names. 

We conduct a large number of injunction proceedings, search order proceedings and infringement and invalidity proceedings regarding trademarks and designs. In addition, we conduct numerous complaints proceedings before the Complaints Board for Domain Names and international complaints boards. 

We also offer digital surveillance of trademarks and domain names , regionally as well as globally, and we have a wide network of business partners around the world safeguarding speedy and efficient enforcement. We advise on trademark and design strategies and prepare global brand protection programmes. 

Registration and protection of trademarks and rights often span national borders as does the need for legal assistance. We have a large international network of specialised lawyers for us to draw on whenever needed by our clients.

To ensure optimal advisory services, we frequently cooperate with lawyers from our other practice groups such as Data Protection, Compliance, EU & Competition, Intellectual Property etc.

Activities in China
We have for a number of years been the Danish law firm with the highest level of activities in China in the area of trademarks and designs, and we continuously handle more than 1,000 cases in China relating to infringement, registration, cancellation and counterfeit products. We have a strong network in China and profound knowledge of Chinese IP law.


Trademarks & Design

Intellectual Property

Chambers-and-Partners-Logo_200w1

What the team is known for
Well-respected team known for handling contentious and non-contentious trade mark matters, including trade mark enforcement and agreements. Represents clients in parallel imports litigation and trade secrets mandates. Frequently acts on patent infringement cases, as well as providing strategic and transactional patent advice. Also active in the copyright area, as well as handling large data protection and compliance projects. Offers considerable expertise in the life sciences sector and represents pharmaceutical companies, as well as many notable brands from other sectors. Experienced in mandates involving international elements.

Strengths
One client notes that the firm's lawyers are "tough and great experts in all the areas that require specialised knowledge."

Another client describes the team as being "commercially oriented, trying to find pragmatic solutions and really understanding our needs," so the lawyers are able to give "the advice we are seeking in the format we are seeking."

Work highlights
Acted for A.P. Møller Holding on a trade mark agreement with A.P. Moller-Maersk.

Notable practitioners
Christian Vinding Thomsen assists clients with distribution and intellectual property compliance in the life science sector. Sources describe him as being "intelligent, creative and he thinks outside the box."

Claus Barrett Christiansen acts for clients on a variety of trade mark disputes, with particular strength in contentious brand name and logo mandates. He is noted for his litigation skills, with sources stating that "he is excellent in his way of tackling problems" and is "tough but fair."

Dan Bjerg Geary represents clients in the full range of IP litigation, advising on patent, trade mark and copyright disputes. He also assists with the IP elements of corporate transactions. Clients highlight that he has "very good commercial insight" and gives advice "in an easily understandable language."

Klaus Madsen offers clients expertise regarding patents, especially acting for pharmaceutical clients on patent enforcement and the launch of new products. Sources compliment his skills in patent disputes, saying he is "a very good litigator."

Martin Dræbye Gantzhorn acts for pharmaceutical clients on the IP aspects of transactions, as well as assisting with the enforcement of trade secrets. Clients praise him for providing "legally impeccable and commercially and operationally optimal solutions," and add that he is "approachable, dedicated and quick to pick up the essence of the problem."

Mikkel Friis Rossa advises clients on data protection issues and trade mark registrations. Clients emphasise his "outstanding customer service, his clear, practical and to-the-point advice, his can-do attitude and his impressive business understanding."

Chambers and Partners Europe, Intellectual Property

Intellectual Property

Ranked: tier 1

Bech-Bruun has expertise in providing advice on trademark and design aspects, patent law and regulations in the life science sector. The practice also advises on copyright law and provides advice concerning marketing-related regulations. Claus Barrett Christiansen and Martin Dræbye Gantzhorn jointly head the practice and regularly act for prominent individuals on royalty and trademark infringements as well as on merchandising litigation. Klaus Ewald Madsen is a patent litigator. Aarhus-based Dan Bjerg Geary has trademark and marketing law expertise and assists companies on licensing and IP strategies.

Legal 500, Intellectual property

IP Stars

Patent contentious

  • Tier 1

Trade Mark contentious

  • Tier 1

Copyright & related rights

  • Tier 2

Trademark prosecution

  • Highly recommended

WTR 1000

"A trusted partner for all trademark matters, Bech-Bruun gives state-of-the-art advice and considers each client’s overall strategic aims.” The firm stands at the forefront of innovation and has been laser-focused on building a new practice dedicated to AI. Of late, the tech-savvy group has been raking in wins before the local courts, most notably on behalf of Schneider Corporation, a global electronics company. Spearheading these efforts is "superstar litigator" Claus Barrett Christiansen, the department lead receives vociferous praise from all corners of the market. "He is certainly number one in Denmark. Very few have the knowledge, experience and cultural understanding that Claus has. He is a bright, pleasant and principled individual who communicates effectively and readily makes himself available even when fighting the most interesting of cases." The unit has also been hard at work consolidating its presence in Shanghai, acting as a liaison for Danish entities looking to enter into the market; an area where Inge Kirstine Skou’s experience is exceptionally valuable. The “pragmatic” WTR 1000 debutante administers highly effective prosecution strategies for brand owners in China and the United States, capitalising on her "broad and in-depth knowledge of trademark issues".

 

WTR 1000, 2020


BB

Let us call you

If you would like us to call you, please contact us via email here