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Designs and strong brands are some of the most important factors when striving to grow and retain competitiveness. Consequently, it is of vital importance for enterprises to protect their product designs and brands and to stop any infringement of their rights very quickly. Legal advice may successfully be integrated already when commencing the branding and design process, and continuous strategic input and global management of rights must be effective and optimised in terms of costs.

We advise both small entrepreneurial enterprises and multinational groups on creating and protecting trademark rights, domain names and designs, and we handle and advise on all legal aspects of IPR portfolios.

Our advisory services include:

  • Trademark searches
  • Surveillance of trademarks and designs
  • Opposition and cancellation proceedings
  • Brand protection
  • Registration of trademarks and designs in Denmark, the EU and internationally
  • Portfolio management
  • Licence agreements
  • Trademark infringement
  • Digital enforcement
  • Customs registrations
  • Anti-counterfeit
  • Trademark and design strategy
  • Domain names. 

We conduct a large number of injunction proceedings, search order proceedings and infringement and invalidity proceedings regarding trademarks and designs. In addition, we conduct numerous complaints proceedings before the Complaints Board for Domain Names and international complaints boards. 

We also offer digital surveillance of trademarks and domain names , regionally as well as globally, and we have a wide network of business partners around the world safeguarding speedy and efficient enforcement. We advise on trademark and design strategies and prepare global brand protection programmes. 

Registration and protection of trademarks and rights often span national borders as does the need for legal assistance. We have a large international network of specialised lawyers for us to draw on whenever needed by our clients.

To ensure optimal advisory services, we frequently cooperate with lawyers from our other practice groups such as Data Protection, Compliance, EU & Competition, Intellectual Property etc.

Activities in China
We have for a number of years been the Danish law firm with the highest level of activities in China in the area of trademarks and designs, and we continuously handle more than 1,000 cases in China relating to infringement, registration, cancellation and counterfeit products. We have a strong network in China and profound knowledge of Chinese IP law.


Trademarks & Design

Intellectual Property

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What the team is known for
Full-service offering assisting clients with the full gamut of IP strategy, registration, protection and enforcement. Frequently handles contentious and non-contentious copyright, trade mark and design rights matters. Also acts on patent disputes in the pharmaceutical sector. Additional expertise in the commercialisation of IP, including distribution, licensing and franchise agreements. Experienced in mandates involving international elements.

Strengths
A client notes that the lawyers are "to the point, have the specialism we need, understand the business purpose and are very nice to work with."

Another source describes the team as "very skilled and well connected," praising its ability to handle cross-border mandates.

Work highlights
Represented Playseats in a design infringement dispute.

Notable practitioners
Christian Vinding Thomsen assists life sciences entities with IP-related topics. He is highlighted for his knowledge of the pharmaceutical sector.

Claus Barrett Christiansen acts for clients on trade mark and design infringement disputes. A source enthuses: "He has very broad, strategic knowledge and is able to clarify and communicate legal issues in a very simple and effective way."

Dan Bjerg Geary advises on the IP aspects of franchise, distribution and licensing agreements. A client describes him as a "very smart lawyer who knows the law and details, but also has a great commercial understanding," adding that he is "strategically very clever."

Klaus Madsen receives plaudits for his expertise in patent disputes, often representing generic pharmaceutical companies. One source describes him as "very experienced," while another considers him to be "a very skilled litigator."

Martin Dræbye Gantzhorn assists pharmaceutical companies with IP and regulatory due diligence connected to transactions, as well as disputes pertaining to marketing and advertising issues. Sources praise his holistic and business-oriented approach.

Mikkel Friis Rossa assists clients with IP strategy and enforcement, including trade mark matters. Sources highlight "his outstanding customer service, his clear, practical and to-the-point advice, his can-do attitude and his impressive business understanding."

Chambers and Partners Europe, Intellectual Property

Intellectual Property

Ranked: tier 1

Bech-Bruun has expertise in providing advice on trademark and design aspects, patent law and regulations in the life science sector. The practice also advises on copyright law and provides advice concerning marketing-related regulations. Claus Barrett Christiansen and Martin Dræbye Gantzhorn jointly head the practice and regularly act for prominent individuals on royalty and trademark infringements as well as on merchandising litigation. Klaus Ewald Madsen is a patent litigator. Aarhus-based Dan Bjerg Geary has trademark and marketing law expertise and assists companies on licensing and IP strategies.

Legal 500, Intellectual property

IP Stars

Patent contentious

  • Tier 1

Trade Mark contentious

  • Tier 1

Copyright & related rights

  • Tier 2

Trademark prosecution

  • Highly recommended

WTR 1000

“One of the best IP groups in the country, Bech-Bruun provides a top service at favourable rates.” The ensemble caters to a long list of industry leaders, which benefit from a comprehensive offering and a dedicated Chinese desk; it has also been consolidating its position in the United States, where its New York branch has entered into its third year of operations. It has lately been chalking up the victories in contentious settings, including a High Court win for Scandinavia’s largest privately owned supermarket chain, Salling Group. The architect behind this was Claus Barrett Christiansen, who has a knack for turning cases around. In the words of one patron, “Claus is not only extremely skilled, proactive and trustworthy, but a lovely person too. He is a truly valued business partner who always has an answer to our problems.” Claus Barrett Christiansen often links up with Inge Kirstine Skou, who also garners warm plaudits: “She combines her industry expertise with her knowledge of current trends to provide practical and valuable advice. Whether it be larger strategic considerations, filing, enforcement or just day-to-day sparring, Inge is pragmatic and solutionsoriented.”

WTR 1000, 2021

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