BB

9 September 2021

Get updated on the latest trends, the do’s and don’ts in relation to sustainable marketing claims and meet experts from different key industries. See the full program below.

Photo of Andreas Kamper Andreas Kamper Uddannelseskonsulent 72273734

Building up consumer goodwill or getting hit by a shitstorm. Get updated on the latest trends, do’s and don’ts in relation to sustainable marketing claims and meet experts from different key industries

 A growing number of enterprises aspire to reduce their climate footprint or become completely CO2 neutral. This has created a giant market for balancing and reducing climate impact. This market will probably only grow larger in the next decade. 

Many enterprises wish to create a green or ethical image of their products and services since climate consciousness, sustainability, ethics, social responsibility, and products being manufactured under orderly conditions have become #1 parameter for many consumers. 

Such marketing claims are, however, a two-edged swords since all environmental and ethical claims must be documented for them not to be considered misleading.

Our conference will update you on the latest marketing trends in sustainable and green marketing, and industry experts will discuss how they design their marketing campaigns to build up goodwill and avoid pitfalls and shitstorms. A panel of the most experienced Nordic marketing lawyers will discuss the legal basis for sustainable and green marketing.

Read more about the 'Agenda of the day' below.

Target group

The conference is relevant for CEO’s, marketing executives, CSR managers, in-house counsel, professional and industrial bodies, public authorities and legal advisors lawyers with an appetite for marketing insight from peers and ready-to-use legal input.