市场营销

挑战和需求
由于越来越多的网站使用电子营销和社交媒体,新的营销方式已经得到了进化。企业越来越希望强调“绿色”和商品的正确道德属性,因此需要建议或者实践在这个领域什么是可行的。我们经历了比较广告、产品侵权数量和违反企业标示行为的增加。

我们的客户特别需要,由广泛和复杂法例监管的领域的意见。这是不仅仅涉及药品、食品、动物饲料,以及消费类产品中的化学工艺,还包括已经开放的领域,如优惠券和消费者参与的首次购买产品的比赛。

我们可以怎样帮助
我们已经在市场营销法律的各个方面积累了相当丰富的经验。我们的主要目标之一就是为我们的客户提供增值的咨询服务,包括预防纠纷。然而,我们也在普通法律、董事会和政府当局代理了很多案件,如丹麦消费者申诉专员、丹麦药品管理局和丹麦博彩管理局等。此外,我们的服务范围也涉及丹麦、欧洲和全球的合规问题。

我们的法律意见包括但不限于
• 纠纷和侵权
• 消费者权益法
• 标签和认证要求
• 广告价格的市场营销
• 环保产品的市场营销
• 电子商务
• 博彩法
• 比较广告
• 监管事宜
• 直接市场营销

排名

Chambers Europe Rating 2016
-  Intellectual Property

What the team is known for Well-respected team best known for handling contentious medical patent cases. Additionally, assists with large data protection and compliance projects. Also active in the trade mark and copyright area, including anti-counterfeiting of products.  Represents pharmaceutical companies as well as many notable brands from other sectors. Boasts in-house EU law expertise.

Strengths The team is well regarded for its commercial capabilities. One client states: "It's excellent; it's commercial," adding that the team's advice is also strategic.

Another client notes the "relaxed and positive atmosphere."

Work highlights Represented Krka against Pfizer in a case relating to patent infringement that concerned Krka's medical product Pregabalin.

Assisted DSV with developing and implementing a data protection compliance programme across the entire group of companies. 

Significant clients Teva Pharmaceuticals, Louis Vuitton, Ford, eBay, Warner Bros.

Notable practitioners
Head of department Klaus Madsen has extensive experience in contentious pharmaceutical patent cases as well as in cases concerning IT and mechanical devices. He recently represented Krka in a patent case against Pfizer concerning the medicinal product Pregabalin.

Claus Barrett Christiansen is noted for his expertise in marketing and technology law and has represented clients in high-profile contentious cases relating to the interpretation of EU marketing law. He is also knowledgeable of EU trade mark and design regulations. 

Martin Dræbye Gantzhorn represents clients in conflicts relating to patents and utility models as well as assisting pharmaceutical and food sector clients with regulatory issues.

Christian Vinding Thomsen specialises in compliance and regulatory issues that apply to pharmaceutical and food products. He also assists with the transactional and commercial contracts related to IP rights.

Mikkel Friis Rossa enters the rankings this year on the back of strong market feedback. Clients describe him as "very commercial, straight to the point and solution-oriented." He advises on data protection compliance and has experience of handling large projects.

Chambers and Partners Europe, Intellectual Property

Chambers - Firm Logo SH lille

Chambers Global Rating 2017
-  Intellectual property

Head of department Klaus Madsen has extensive experience in contentious pharmaceutical patent cases as well as in cases concerning IT and mechanical devices. He recently represented Krka in a patent case against Pfizer concerning the medicinal product Pregabalin.

Claus Barrett Christiansen is noted for his expertise in marketing and technology law and has represented clients in high-profile contentious cases relating to the interpretation of EU marketing law. He is also knowledgeable of EU trade mark and design regulations. 

Martin Dræbye Gantzhorn represents clients in conflicts relating to patents and utility models as well as assisting pharmaceutical and food sector clients with regulatory issues.

Christian Vinding Thomsen specialises in compliance and regulatory issues that apply to pharmaceutical and food products. He also assists with the transactional and commercial contracts related to IP rights.

Mikkel Friis Rossa enters the rankings this year on the back of strong market feedback. Clients describe him as "very commercial, straight to the point and solution-oriented." He advises on data protection compliance and has experience of handling large projects.  

Chambers and Partners Global, Intellectual Property

Legal500 Rating 2017
-  Intellectual property

Always within reach’, Bech-Bruun’s accessible team often represents clients in IP arbitration and litigation, as well as advising on compliance matters. Claus Barrett Christiansen successfully represented Rockwool in a design dispute with Papiruld before the Supreme Court. Clients recommend the ‘commercially mindedMikkel Friis Rossa, who specialises in IP contracts, strategy and data protection. Patent litigation expert Klaus Ewald Madsen leads the group.

Legal 500, Intellectual property

  • 哥本哈根

    Langelinie Allé 35
    2100 Copenhagen

  • 奥尔胡斯

    Værkmestergade 2
    8000 Aarhus C

  • 上海 - 中国代表处

    No.1440 Yan'an Middle Road, Suite 2H08
    Jing'an District <br> 200040 Shanghai, P.R. China

  •  +45 72270000
     +45 72270027
     info@bechbruun.com
    VAT number 38 53 80 71