市场营销

挑战和需求
由于越来越多的网站使用电子营销和社交媒体,新的营销方式已经得到了进化。企业越来越希望强调“绿色”和商品的正确道德属性,因此需要建议或者实践在这个领域什么是可行的。我们经历了比较广告、产品侵权数量和违反企业标示行为的增加。

我们的客户特别需要,由广泛和复杂法例监管的领域的意见。这是不仅仅涉及药品、食品、动物饲料,以及消费类产品中的化学工艺,还包括已经开放的领域,如优惠券和消费者参与的首次购买产品的比赛。

我们可以怎样帮助
我们已经在市场营销法律的各个方面积累了相当丰富的经验。我们的主要目标之一就是为我们的客户提供增值的咨询服务,包括预防纠纷。然而,我们也在普通法律、董事会和政府当局代理了很多案件,如丹麦消费者申诉专员、丹麦药品管理局和丹麦博彩管理局等。此外,我们的服务范围也涉及丹麦、欧洲和全球的合规问题。

我们的法律意见包括但不限于
• 纠纷和侵权
• 消费者权益法
• 标签和认证要求
• 广告价格的市场营销
• 环保产品的市场营销
• 电子商务
• 博彩法
• 比较广告
• 监管事宜
• 直接市场营销

排名

Chambers Europe Rating 2018
-  Intellectual Property

What the team is known for Well-respected team best known for handling contentious medical patent cases. Also active in the trade mark and copyright area, including anti-counterfeiting of products, as well as handling large data protection and compliance projects. Offers considerable expertise in the life sciences sector and represents pharmaceutical companies as well as many notable brands from other sectors. Advances to the top band this year, marked by the strengthening of its partner bench through the arrival of Martin Dræbye Gantzhorn from Horten and several client wins for the team, including Danfoss, Tommy Hilfiger and Carlsberg.

Strengths Sources praise the team's high level of client service and expertise, saying: "We are very pleased with the level of service we received, which overall was second to none. We are impressed by the response time which makes us feel highly valued as customers. The team we work with demonstrates top-class legal insight combined with a great understanding of our business needs."

Another client adds: "They provide to-the-point advice on a market-leading level, and they fully understand our business, always providing commercial and applicable advice."

Work highlights Advised Teva Pharmaceuticals on patent infringement proceedings against Astra Zeneca concerning the product Quetiapine.

Represented Royal Copenhagen in a case concerning trade mark and copyright infringement of Royal Copenhagen's 'Mega Fluted'brand against Porsgrund.

Significant Clients Philip Morris, ECCO, Bestseller, Rockwool International.

Notable practitioners
Klaus Madsen frequently advises clients from the pharmaceutical sector on patent and life sciences law, and is a highly regarded patent litigator. He also acts on behalf of clients on marketing and design law matters.

Claus Barrett Christiansen was recently promoted to practice head of the IP team. He provides regular advice on trade mark, design and copyright law, with a focus on contentious matters. Sources agree that he is "an extremely knowledgeable, skilled and talented lawyer who has a practical understanding of the challenges in this field."

Martin Dræbye Gantzhorn is particularly active in the pharmaceutical sector, and is noted for advising clients from the pharmaceutical and food industries on patents and regulatory matters. He climbs the rankings this year on the basis of strong client feedback, and is highly regarded by sources who say: "He is very personable, and he really listens and understands the complexity of a situation. He has a good network which he uses to solve problems and he is very quick and responsive. He is engaged and active in this area, as well as enthusiastic and passionate, so you really get above and beyond."

Christian Vinding Thomsen focuses predominantly on the life sciences and pharmaceutical sector, advising on a mixture of IP, regulatory and compliance issues. Clients recognise him as someone who is "very strategic and experienced, and who provides valuable input."

Sources say Mikkel Friis Rossa"has built an impressive business in a very short space of time" due to his "can-do attitude and impressive business understanding." The same source adds that "he never over-complicates or over-sells, and his in-depth legal knowledge allows him to offer clear opinions and operational advice without any reservations." Rossa focuses on IPR, data protection and trade mark matters as well as marketing law.

Chambers and Partners Europe, Intellectual Property

Chambers - Firm Logo SH lille

Chambers Global Rating 2018
-  Intellectual property

Klaus Madsen frequently advises clients from the pharmaceutical sector on patent and life sciences law, and is a highly regarded patent litigator. He also acts on behalf of clients on marketing and design law matters.

Claus Barrett Christiansen was recently promoted to practice head of the IP team. He provides regular advice on trade mark, design and copyright law, with a focus on contentious matters. Sources agree that he is "an extremely knowledgeable, skilled and talented lawyer who has a practical understanding of the challenges in this field."

Martin Dræbye Gantzhorn is particularly active in the pharmaceutical sector, and is noted for advising clients from the pharmaceutical and food industries on patents and regulatory matters. He climbs the rankings this year on the basis of strong client feedback and is highly regarded by sources, who say: "He is very personable, and he really listens and understands the complexity of a situation. He has a good network which he uses to solve problems and he is very quick and responsive. He is engaged and active in this area, as well as enthusiastic and passionate, so you really get above and beyond."

Sources say Mikkel Friis Rossa "has built an impressive business in a very short space of time" due to his "can-do attitude and impressive business understanding." The same source adds that "he never overcomplicates or oversells, and his in-depth legal knowledge allows him to offer clear opinions and operational advice without any reservations." Rossa focuses on IPR, data protection and trade mark matters as well as marketing law.

Christian Vinding Thomsen focuses predominantly on the life sciences and pharmaceutical sector, advising on a mixture of IP, regulatory and compliance issues. Clients recognise him as someone who is "very strategic and experienced, and who provides valuable input."

Chambers and Partners Global, Intellectual Property

Legal500 Rating 2018
-  Intellectual property

Bech-Bruun fields an ‘impressive team of legal experts’ that is ‘ready for any task related to IP’. Klaus Ewald Madsen represented Teva Pharmaceuticals in a patent case against AstraZeneca. ‘Professional and pragmaticDan Bjerg Geary advises Fiskars Denmark on all IP matters, including trade mark and design portfolio management, licensing, counterfeit and infringement work. Life sciences expert Martin Dræbye Gantzhorn arrived from Horten.

Legal 500, Intellectual property

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