• Reference
  • 05 April 2018

Bech-Bruun assists on sale of SpilXperten to Better Collective

Bech-Bruun has assisted the Danish owners of Xperten Limited and Xpert Limited in their sale of activities concerning affiliate marketing and the brand ”SpilXperten.com” to Better Collective. 

Affiliate marketing is digital marketing platforms containing information about and inspiration for online betting, and via these platforms leads are generated to online casinos and betting sites. 

The transaction also includes transfer of the brand ”SpilXperten.com”, a Danish online portal offering a community for gaming and betting customers, including information about and inspiration for sports betting in the form of suggested games and articles. 

Better Collective is one of the world’s leading developers of affiliate marketing in relation to sports betting and iGaming. In recent years, Better Collective has seen significant financial and organisational progress, illustrated by the fact that the company has acquired 12 competitors within a 12 month period. Today, the number of staff of Better Collective exceeds 190 in locations such as Copenhagen, Paris and Vienna. 

Closing took place on 4 April 2018.

For further information about the transaction, please refer to the press release. 
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