• Reference
  • 17 June 2016

WhiteAway acquires Tretti

WhiteAway Group A/S has entered into an agreement on the acquisition of Swedish company Tretti AB based in Stockholm. 


WhiteAway is the largest online distributor of white goods and other household appliances, etc., in Denmark.

Tretti is one of the leading online distributors of white goods and other household appliances, etc., in Sweden and also engages in activities outside Sweden, including in Denmark. 

The seller is Qliro Group AB, which is listed on the stock exchange and owns other companies, which together make the group one of the leading e-commerce players in the Nordic region. 

The acquisition is subject to approval by the Swedish competition authorities.

Bech-Bruun has had the pleasure of assisting WhiteAway in the transaction.

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