Oase Outdoors sold to Ratos
Bech-Bruun represented the owners of Oase Outdoors in connection with the latter's sale to Ratos.
Oase Outdoors sells tents, sleeping bags, backpacks and other camping equipment under the three brands Easy Camp, Outwell and Robens. The products are sold in 45 markets, and the company has sales offices in several European countries plus a design department in Germany and an office in Shanghai.
The company was established by Mogens Arens in 1984 and subsequently owned by Arens's four children. Arens's son Henrik Arens has been the CEO since 2004.
Ratos AB is a Swedish listed investment company investing in primarily Scandinavian businesses.
The transaction is subject to approval by the German competition authorities. Henrik Arens intends to reinvest and contemplates owning 20% of the future set-up.
For more information on the transaction, see: