Bech-Bruun assists Aller Media in acquisition of Nyhavn Rejser
Aller Media A/S, a Danish Aller Holding A/S subsidiary with extensive activities in Norway, Sweden and Finland, has acquired 70 per cent of the shares of travel agency Nyhavn Rejser A/S.
The Danish travel agency Nyhavn Rejser A/S specialises in tailored tours and cruises and achieved revenues of around DKK 260 million in 2012.
Aller Media A/S is a leading Danish publisher of newspapers, weeklies and magazines. In 2012, the company launched a strategy to generate significant revenue in new business areas towards 2015. The acquisition of Nyhavn Rejser marks an important milestone and is the first step in this strategy.
The transaction was announced on 16 August and will be finally completed when approved by the competition regulator.