• Reference
  • 10 September 2018

Bech-Bruun assists on the sale of Firtal Group to Matas

On 29 August 2018, the owners of Firtal entered into an agreement with Matas A/S on the sale of Firtal Group A/S, owner of Helsebixen.dk, known in the Danish ecommerce wellness market, and a number of other internet shops and brands in the health and wellness area.  

Bech-Bruun has had the pleasure of assisting the owners of Firtal Group APS on the sale of the group to Matas A/S.

The transaction is subject to approval from the Danish competition authorities and is expected to be finally completed during the autumn of 2018.

Firtal Group is headquartered in Lystrup north of Aarhus. After the takeover, Firtal Group will continue as an independent enterprise operated out of Lystrup where the enterprise employees approx. 45 people full time.

Click here to read Matas’s press release.


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