- Professional News
- 29 August 2013
New anti-counterfeit alliance to combat online piracy
The world’s largest anti-counterfeit organisation, IACC, has teamed up with Taobao Marketplace, China’s largest online client-to-client marketplace. The mission is to improve the combating of online piracy and counterfeiting.
On Monday 12 August 2013, the world’s largest anti-counterfeit organisation International AntiCounterfeiting Coalition, IACC, signed an agreement with Taobao Marketplace, China’s largest online client-to-client marketplace.
The agreement was signed following several years of negotiation between the parties and sets new standards for combating of online piracy and counterfeiting.
From now on IACC and its member organisations will assist Taobao Marketplace in identifying and registering infringed products sold via the website. Repeated and serious infringements will also be registered. The parties will moreover collaborate on providing evidence in intellectual property rights enforcement matters.
IACC is based in Washington D.C.
The non-profit organisation is devoted to combating product counterfeiting and piracy and represents companies at risk of intellectual property rights infringements.
IACC’s members comprise several world-leading brands covering a cross section of business and industry. The IACC collaborates with public authorities and industry in the United States and abroad to improve intellectual property enforcement standards and to encourage further regulation as well as government support funds. Another priority area is to draw attention to the harmful effects of intellectual property rights infringements.
Taobao Marketplace is a popular Chinese client-to-client online marketplace launched in 2003. The site offers more than 800 million products and had more than 500 million registered users in 2012. According to the website information company Alexa, Taobao is one of the world’s top 20 most visited websites.