Personal Data Protection

Our expertise includes: 

  • Compliance programmes
  • Mapping of personal data
  • Gap analyses
  • International data transmissions, including BCR
  • Breach of data protection
  • Whistleblower schemes
  • Outsourcing 
  • Processing of employee information 
  • Use of cookies
  • Data protection in marketing campaigns
  • Customer data and business transfer
  • Data protection law, due diligence procedures
  • Data processor agreements 
  • Consent 
  • Reporting to the Danish Data Protection Agency
  • Cloud computing.

How can we assist?
The General Data Protection Regulation (GDPR) (Persondataforordningen), security breaches, whistleblower schemes, collection and protection of sensitive personal data, and sector-specific legislation. Data protection law is very much in focus, and failure to observe the law may have dire consequences for enterprises and public organisations.
Our clients are Danish enterprises, international corporations with head offices or subsidiaries in Denmark, and public enterprises. We have vast experience in advising clients on the interaction between data protection law and special legislation, including the Danish Financial Business Act (lov om finansiel virksomhed), the Danish Health Act (sundhedsloven) and the Danish Marketing Practices Act (markedsføringsloven).

For many organisations, data protection compliance begins with establishing an overview of the type of personal data the organisation processes when carrying out its business procedures, i.e. mapping of personal data. As the only law firm in Denmark, we offer our own IT support for this process. With our Pactius Privacy module we offer clients a convenient, easily accessible and price-competitive solution for the challenges presented by practical compliance documentation. We have advised on data protection issues since the area became governed by Danish law, and in recent years we have assisted organisations – from C20 companies to public authorities – in their preparations for the GDPR.

We can help you ensure that you comply with current legislation for instance by conducting a data protection pre-analysis identifying your current compliance level, performing a gap analysis relative to the requirements of the GDPR, and offering specific advice on which steps to take in the areas where they are needed.
We also offer DPO training for organisations that are obligated to or voluntarily appoint a DPO. This training is also useful for organisations that are not required to have a DPO but want one of the most in-depth data protection courses on the market.

Challenges
In step with the vast digital and online development taking place on a global scale, protection of personal data has become increasingly important. Many enterprises and public authorities find that the provisions of data protection law are complex, restrictive and difficult to implement in practice. Particularly large challenges are faced by international corporations, which must comply with the laws of multiple countries and establish a uniform level for its processing of personal data.

The new GDPR becomes effective on 25 May 2018, replacing the current personal data directive and thus the Danish Personal Data Processing Act (persondataloven). The GDPR imposes stricter requirements on organisations as data controllers and as data processors – and the sanctions for violation are markedly sharpened for private enterprises. Fines may be of up to EUR 20m or 4 percent of the corporation's global annual revenue. 

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Our ratings

Chambers and partners

Chambers Europe Rating 2018
-  Intellectual Property

What the team is known for Well-respected team best known for handling contentious medical patent cases. Also active in the trade mark and copyright area, including anti-counterfeiting of products, as well as handling large data protection and compliance projects. Offers considerable expertise in the life sciences sector and represents pharmaceutical companies as well as many notable brands from other sectors. Advances to the top band this year, marked by the strengthening of its partner bench through the arrival of Martin Dræbye Gantzhorn from Horten and several client wins for the team, including Danfoss, Tommy Hilfiger and Carlsberg.

Strengths Sources praise the team's high level of client service and expertise, saying: "We are very pleased with the level of service we received, which overall was second to none. We are impressed by the response time which makes us feel highly valued as customers. The team we work with demonstrates top-class legal insight combined with a great understanding of our business needs."

Another client adds: "They provide to-the-point advice on a market-leading level, and they fully understand our business, always providing commercial and applicable advice."

Work highlights Advised Teva Pharmaceuticals on patent infringement proceedings against Astra Zeneca concerning the product Quetiapine.

Represented Royal Copenhagen in a case concerning trade mark and copyright infringement of Royal Copenhagen's 'Mega Fluted'brand against Porsgrund.

Significant Clients Philip Morris, ECCO, Bestseller, Rockwool International.

Notable practitioners
Klaus Madsen frequently advises clients from the pharmaceutical sector on patent and life sciences law, and is a highly regarded patent litigator. He also acts on behalf of clients on marketing and design law matters.

Claus Barrett Christiansen was recently promoted to practice head of the IP team. He provides regular advice on trade mark, design and copyright law, with a focus on contentious matters. Sources agree that he is "an extremely knowledgeable, skilled and talented lawyer who has a practical understanding of the challenges in this field."

Martin Dræbye Gantzhorn is particularly active in the pharmaceutical sector, and is noted for advising clients from the pharmaceutical and food industries on patents and regulatory matters. He climbs the rankings this year on the basis of strong client feedback, and is highly regarded by sources who say: "He is very personable, and he really listens and understands the complexity of a situation. He has a good network which he uses to solve problems and he is very quick and responsive. He is engaged and active in this area, as well as enthusiastic and passionate, so you really get above and beyond."

Christian Vinding Thomsen focuses predominantly on the life sciences and pharmaceutical sector, advising on a mixture of IP, regulatory and compliance issues. Clients recognise him as someone who is "very strategic and experienced, and who provides valuable input."

Sources say Mikkel Friis Rossa"has built an impressive business in a very short space of time" due to his "can-do attitude and impressive business understanding." The same source adds that "he never over-complicates or over-sells, and his in-depth legal knowledge allows him to offer clear opinions and operational advice without any reservations." Rossa focuses on IPR, data protection and trade mark matters as well as marketing law.

Chambers and Partners Europe, Intellectual Property

Chambers - Firm Logo SH lille

Chambers Global Rating 2018
-  Intellectual property

Klaus Madsen frequently advises clients from the pharmaceutical sector on patent and life sciences law, and is a highly regarded patent litigator. He also acts on behalf of clients on marketing and design law matters.

Claus Barrett Christiansen was recently promoted to practice head of the IP team. He provides regular advice on trade mark, design and copyright law, with a focus on contentious matters. Sources agree that he is "an extremely knowledgeable, skilled and talented lawyer who has a practical understanding of the challenges in this field."

Martin Dræbye Gantzhorn is particularly active in the pharmaceutical sector, and is noted for advising clients from the pharmaceutical and food industries on patents and regulatory matters. He climbs the rankings this year on the basis of strong client feedback and is highly regarded by sources, who say: "He is very personable, and he really listens and understands the complexity of a situation. He has a good network which he uses to solve problems and he is very quick and responsive. He is engaged and active in this area, as well as enthusiastic and passionate, so you really get above and beyond."

Sources say Mikkel Friis Rossa "has built an impressive business in a very short space of time" due to his "can-do attitude and impressive business understanding." The same source adds that "he never overcomplicates or oversells, and his in-depth legal knowledge allows him to offer clear opinions and operational advice without any reservations." Rossa focuses on IPR, data protection and trade mark matters as well as marketing law.

Christian Vinding Thomsen focuses predominantly on the life sciences and pharmaceutical sector, advising on a mixture of IP, regulatory and compliance issues. Clients recognise him as someone who is "very strategic and experienced, and who provides valuable input."

Chambers and Partners Global, Intellectual Property

Bech-Bruun Recommended by Legal500

Legal500 Rating 2018
-  Intellectual property

Bech-Bruun fields an ‘impressive team of legal experts’ that is ‘ready for any task related to IP’. Klaus Ewald Madsen represented Teva Pharmaceuticals in a patent case against AstraZeneca. ‘Professional and pragmaticDan Bjerg Geary advises Fiskars Denmark on all IP matters, including trade mark and design portfolio management, licensing, counterfeit and infringement work. Life sciences expert Martin Dræbye Gantzhorn arrived from Horten.

Legal 500, Intellectual property

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