Personal Data Protection

Our expertise includes: 

  • International compliance programmes
  • Data transfer between company groups, such as international groups
  • Whistleblowing programmes
  • Outsourcing and cloud computing
  • Handling of employee information
  • Personal data in marketing campaigns
  • Handling of customer information during mergers and acquisitions
  • Personal data handling agreements
  • Declarations of consent
  • Danish Data Protection Agency notifications.

How can we help?
We have advised on personal data protection issues ever since regulation was introduced. We have thorough knowledge of the legislation and its interpretation – and not least, we know how to apply regulations to our clients’ businesses to the effect that theory translates into practice.

We advise businesses within all industries. At the moment, our most sought-after competences include whistleblowing schemes and policies, online gathering of sensitive customer information and international marketing campaigns subject to compliance with regulation in more countries.

Our clients are both Danish businesses and international groups headquartered or with subsidiaries in Denmark. At the moment, businesses within the finance, IT and health sectors make up a substantial part of our client portfolio.

Personal data protection is a fast-developing field. We stay up to date on the latest trends through our membership of several international networks and fora.

Common challenges
Following the global digital and online development, the protection of personal data has become a growing priority. However, many companies and public authorities find personal data regulation complex, restrictive and difficult to employ in practice. This is particularly true among international businesses as they must establish a common corporate personal data practice in addition to complying with the legislation of different jurisdictions.

Such challenges are likely to increase in the near future. Within the EU, a new personal data regulation is work in progress which will replace the current personal data directive. The implementation date of this new regulation as well as its final wording is still to be decided. However, the regulation is expected to impose more stringent requirements on businesses and to tighten the present sanctions in Denmark to be imposed on companies failing to comply with the regulation.

 

Read our publication about Pre-Audit

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Our ratings

Chambers and partners

Chambers Europe Rating 2018
-  Intellectual Property

What the team is known for Well-respected team best known for handling contentious medical patent cases. Also active in the trade mark and copyright area, including anti-counterfeiting of products, as well as handling large data protection and compliance projects. Offers considerable expertise in the life sciences sector and represents pharmaceutical companies as well as many notable brands from other sectors. Advances to the top band this year, marked by the strengthening of its partner bench through the arrival of Martin Dræbye Gantzhorn from Horten and several client wins for the team, including Danfoss, Tommy Hilfiger and Carlsberg.

Strengths Sources praise the team's high level of client service and expertise, saying: "We are very pleased with the level of service we received, which overall was second to none. We are impressed by the response time which makes us feel highly valued as customers. The team we work with demonstrates top-class legal insight combined with a great understanding of our business needs."

Another client adds: "They provide to-the-point advice on a market-leading level, and they fully understand our business, always providing commercial and applicable advice."

Work highlights Advised Teva Pharmaceuticals on patent infringement proceedings against Astra Zeneca concerning the product Quetiapine.

Represented Royal Copenhagen in a case concerning trade mark and copyright infringement of Royal Copenhagen's 'Mega Fluted'brand against Porsgrund.

Significant Clients Philip Morris, ECCO, Bestseller, Rockwool International.

Notable practitioners
Klaus Madsen frequently advises clients from the pharmaceutical sector on patent and life sciences law, and is a highly regarded patent litigator. He also acts on behalf of clients on marketing and design law matters.

Claus Barrett Christiansen was recently promoted to practice head of the IP team. He provides regular advice on trade mark, design and copyright law, with a focus on contentious matters. Sources agree that he is "an extremely knowledgeable, skilled and talented lawyer who has a practical understanding of the challenges in this field."

Martin Dræbye Gantzhorn is particularly active in the pharmaceutical sector, and is noted for advising clients from the pharmaceutical and food industries on patents and regulatory matters. He climbs the rankings this year on the basis of strong client feedback, and is highly regarded by sources who say: "He is very personable, and he really listens and understands the complexity of a situation. He has a good network which he uses to solve problems and he is very quick and responsive. He is engaged and active in this area, as well as enthusiastic and passionate, so you really get above and beyond."

Christian Vinding Thomsen focuses predominantly on the life sciences and pharmaceutical sector, advising on a mixture of IP, regulatory and compliance issues. Clients recognise him as someone who is "very strategic and experienced, and who provides valuable input."

Sources say Mikkel Friis Rossa"has built an impressive business in a very short space of time" due to his "can-do attitude and impressive business understanding." The same source adds that "he never over-complicates or over-sells, and his in-depth legal knowledge allows him to offer clear opinions and operational advice without any reservations." Rossa focuses on IPR, data protection and trade mark matters as well as marketing law.

Chambers and Partners Europe, Intellectual Property

Chambers - Firm Logo SH lille

Chambers Global Rating 2018
-  Intellectual property

Klaus Madsen frequently advises clients from the pharmaceutical sector on patent and life sciences law, and is a highly regarded patent litigator. He also acts on behalf of clients on marketing and design law matters.

Claus Barrett Christiansen was recently promoted to practice head of the IP team. He provides regular advice on trade mark, design and copyright law, with a focus on contentious matters. Sources agree that he is "an extremely knowledgeable, skilled and talented lawyer who has a practical understanding of the challenges in this field."

Martin Dræbye Gantzhorn is particularly active in the pharmaceutical sector, and is noted for advising clients from the pharmaceutical and food industries on patents and regulatory matters. He climbs the rankings this year on the basis of strong client feedback and is highly regarded by sources, who say: "He is very personable, and he really listens and understands the complexity of a situation. He has a good network which he uses to solve problems and he is very quick and responsive. He is engaged and active in this area, as well as enthusiastic and passionate, so you really get above and beyond."

Sources say Mikkel Friis Rossa "has built an impressive business in a very short space of time" due to his "can-do attitude and impressive business understanding." The same source adds that "he never overcomplicates or oversells, and his in-depth legal knowledge allows him to offer clear opinions and operational advice without any reservations." Rossa focuses on IPR, data protection and trade mark matters as well as marketing law.

Christian Vinding Thomsen focuses predominantly on the life sciences and pharmaceutical sector, advising on a mixture of IP, regulatory and compliance issues. Clients recognise him as someone who is "very strategic and experienced, and who provides valuable input."

Chambers and Partners Global, Intellectual Property

Bech-Bruun Recommended by Legal500

Legal500 Rating 2018
-  Intellectual property

Bech-Bruun fields an ‘impressive team of legal experts’ that is ‘ready for any task related to IP’. Klaus Ewald Madsen represented Teva Pharmaceuticals in a patent case against AstraZeneca. ‘Professional and pragmaticDan Bjerg Geary advises Fiskars Denmark on all IP matters, including trade mark and design portfolio management, licensing, counterfeit and infringement work. Life sciences expert Martin Dræbye Gantzhorn arrived from Horten.

Legal 500, Intellectual property

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