Marketing

Our expertise includes:

  • Disputes and infringements
  • Consumer law
  • Labelling and certification requirements
  • Price marketing
  • Advertising
  • Marketing of environmentally friendly products
  • E-commerce
  • Gaming law
  • Comparative advertising
  • Regulatory matters
  • Direct marketing.

How can we help?
Our clients particularly seek our advice on product categories and matters regulated by extensive and complex legislation. For example pharmaceuticals, foods, animal feed, and chemicals in consumer products. They also seek guidance within areas that have been liberalised, such as discount vouchers and competitions where participation is conditional upon a product purchase.

Our competences cover all aspects of marketing law as well as Danish, European and global compliance issues.

We proactively advise our clients with the aim of preventing disputes. However, we also conduct many cases before Denmark’s ordinary courts, boards and public authorities, including the Danish Consumer Ombudsman, the Danish Medicines Agency and the Danish Gambling Authority.

Common challenges
Online marketing and social media have bred new marketing aspects and issues. A growing number of companies experience unlawful comparative advertising as well as product infringements and breach of business identifiers. Moreover, today’s focus on the environment and sustainable behaviour has resulted in more companies seeking guidance in the legal use of green labels and other ethically correct product attributes.

Tags

Our ratings

Chambers and partners

Chambers Europe Rating 2016
-  Intellectual Property

What the team is known for Well-respected team best known for handling contentious medical patent cases. Additionally, assists with large data protection and compliance projects. Also active in the trade mark and copyright area, including anti-counterfeiting of products.  Represents pharmaceutical companies as well as many notable brands from other sectors. Boasts in-house EU law expertise.

Strengths The team is well regarded for its commercial capabilities. One client states: "It's excellent; it's commercial," adding that the team's advice is also strategic.

Another client notes the "relaxed and positive atmosphere."

Work highlights Represented Krka against Pfizer in a case relating to patent infringement that concerned Krka's medical product Pregabalin.

Assisted DSV with developing and implementing a data protection compliance programme across the entire group of companies. 

Significant clients Teva Pharmaceuticals, Louis Vuitton, Ford, eBay, Warner Bros.

Notable practitioners
Head of department Klaus Madsen has extensive experience in contentious pharmaceutical patent cases as well as in cases concerning IT and mechanical devices. He recently represented Krka in a patent case against Pfizer concerning the medicinal product Pregabalin.

Claus Barrett Christiansen is noted for his expertise in marketing and technology law and has represented clients in high-profile contentious cases relating to the interpretation of EU marketing law. He is also knowledgeable of EU trade mark and design regulations. 

Martin Dræbye Gantzhorn represents clients in conflicts relating to patents and utility models as well as assisting pharmaceutical and food sector clients with regulatory issues.

Christian Vinding Thomsen specialises in compliance and regulatory issues that apply to pharmaceutical and food products. He also assists with the transactional and commercial contracts related to IP rights.

Mikkel Friis Rossa enters the rankings this year on the back of strong market feedback. Clients describe him as "very commercial, straight to the point and solution-oriented." He advises on data protection compliance and has experience of handling large projects.

Chambers and Partners Europe, Intellectual Property

Chambers - Firm Logo SH lille

Chambers Global Rating 2017
-  Intellectual property

Head of department Klaus Madsen has extensive experience in contentious pharmaceutical patent cases as well as in cases concerning IT and mechanical devices. He recently represented Krka in a patent case against Pfizer concerning the medicinal product Pregabalin.

Claus Barrett Christiansen is noted for his expertise in marketing and technology law and has represented clients in high-profile contentious cases relating to the interpretation of EU marketing law. He is also knowledgeable of EU trade mark and design regulations. 

Martin Dræbye Gantzhorn represents clients in conflicts relating to patents and utility models as well as assisting pharmaceutical and food sector clients with regulatory issues.

Christian Vinding Thomsen specialises in compliance and regulatory issues that apply to pharmaceutical and food products. He also assists with the transactional and commercial contracts related to IP rights.

Mikkel Friis Rossa enters the rankings this year on the back of strong market feedback. Clients describe him as "very commercial, straight to the point and solution-oriented." He advises on data protection compliance and has experience of handling large projects.  

Chambers and Partners Global, Intellectual Property

Bech-Bruun Recommended by Legal500

Legal500 Rating 2017
-  Intellectual property

Always within reach’, Bech-Bruun’s accessible team often represents clients in IP arbitration and litigation, as well as advising on compliance matters. Claus Barrett Christiansen successfully represented Rockwool in a design dispute with Papiruld before the Supreme Court. Clients recommend the ‘commercially mindedMikkel Friis Rossa, who specialises in IP contracts, strategy and data protection. Patent litigation expert Klaus Ewald Madsen leads the group.

Legal 500, Intellectual property

  • Copenhagen

    Langelinie Allé 35
    2100 Copenhagen

  • Aarhus

    Værkmestergade 2
    8000 Aarhus C

  • Shanghai Representative Office

    No.1440 Yan'an Middle Road, Suite 2H08
    Jing'an District, 200040 Shanghai, P.R. China

  • Bech-Bruun Law Firm P/S

    P +45 72270000
    F +45 72270027
    E info@bechbruun.com
    VAT number 38 53 80 71
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