Internet and E-commerce

Our expertise includes:

  • Disclosure requirements of Internet sale
  • Terms of sales and delivery
  • Terms of website use
  • Personal data policies
  • Cookie consent 
  • Agreements on web platform and design development
  • Intellectual property issues, including Google AdWords
  • Subscription services
  • Outsourcing
  • Transport and logistics issues
  • Applicable law and venue
  • Data privacy and payment.

How can we help?
We render holistic advice covering all legal aspects of an e-commerce concept. For example mandatory user information, the user's right of cancellation, personal data law as well as in and outsourcing.

Our clients are Danish and international businesses in the financial sector, the retail industry, social networks as well as many other industries.

We are a member of various networks, including the Confederation of Danish Industry's panel for e-business. As a result, we are always up to date on the latest developments. 

Common challenges
A webshop or an online portal open for business around the clock is one way of pursuing bottom line profitability. However, e-commerce businesses are subject to legislation different from that of their physical counterparts - and as a result, they are facing different legal challenges. These include mandatory user information provisions as well as marketing matters subject to differing regulatory frameworks depending on whether it is business or consumer marketing.

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Our ratings

Chambers and partners

Chambers Europe Rating 2018
-  Intellectual Property

What the team is known for Well-respected team best known for handling contentious medical patent cases. Also active in the trade mark and copyright area, including anti-counterfeiting of products, as well as handling large data protection and compliance projects. Offers considerable expertise in the life sciences sector and represents pharmaceutical companies as well as many notable brands from other sectors. Advances to the top band this year, marked by the strengthening of its partner bench through the arrival of Martin Dræbye Gantzhorn from Horten and several client wins for the team, including Danfoss, Tommy Hilfiger and Carlsberg.

Strengths Sources praise the team's high level of client service and expertise, saying: "We are very pleased with the level of service we received, which overall was second to none. We are impressed by the response time which makes us feel highly valued as customers. The team we work with demonstrates top-class legal insight combined with a great understanding of our business needs."

Another client adds: "They provide to-the-point advice on a market-leading level, and they fully understand our business, always providing commercial and applicable advice."

Work highlights Advised Teva Pharmaceuticals on patent infringement proceedings against Astra Zeneca concerning the product Quetiapine.

Represented Royal Copenhagen in a case concerning trade mark and copyright infringement of Royal Copenhagen's 'Mega Fluted'brand against Porsgrund.

Significant Clients Philip Morris, ECCO, Bestseller, Rockwool International.

Notable practitioners
Klaus Madsen frequently advises clients from the pharmaceutical sector on patent and life sciences law, and is a highly regarded patent litigator. He also acts on behalf of clients on marketing and design law matters.

Claus Barrett Christiansen was recently promoted to practice head of the IP team. He provides regular advice on trade mark, design and copyright law, with a focus on contentious matters. Sources agree that he is "an extremely knowledgeable, skilled and talented lawyer who has a practical understanding of the challenges in this field."

Martin Dræbye Gantzhorn is particularly active in the pharmaceutical sector, and is noted for advising clients from the pharmaceutical and food industries on patents and regulatory matters. He climbs the rankings this year on the basis of strong client feedback, and is highly regarded by sources who say: "He is very personable, and he really listens and understands the complexity of a situation. He has a good network which he uses to solve problems and he is very quick and responsive. He is engaged and active in this area, as well as enthusiastic and passionate, so you really get above and beyond."

Christian Vinding Thomsen focuses predominantly on the life sciences and pharmaceutical sector, advising on a mixture of IP, regulatory and compliance issues. Clients recognise him as someone who is "very strategic and experienced, and who provides valuable input."

Sources say Mikkel Friis Rossa"has built an impressive business in a very short space of time" due to his "can-do attitude and impressive business understanding." The same source adds that "he never over-complicates or over-sells, and his in-depth legal knowledge allows him to offer clear opinions and operational advice without any reservations." Rossa focuses on IPR, data protection and trade mark matters as well as marketing law.

Chambers and Partners Europe, Intellectual Property

Chambers and partners

Chambers Europe Rating 2018
-  TMT

What the team is known for Well-regarded team with expertise in an array of IT matters including IT system development, supply agreements and telecoms infrastructure agreements. Also advises on regulatory aspects of transactional and corporate mandates in the IT sector. Maintains a media practice focused on distribution rights and licensing issues. Acts on behalf of clients in the media, energy and technology sectors as well as state bodies.

Strengths Sources praise the specialist knowledge the team offers. One chooses to work with the firm on account of "the depth of resources and their special capabilities. They are specialists within our line of work, so we get premium work from them. One of the things we also appreciate is their availability; they respond super fast."

Another satisfied source describes the team as "highly skilled and knowledgeable people with good understanding of business processes, as well as a friendly and forthcoming attitude."

Work highlights Acted for technology company Blackwood Seven in its merger with media agency TWO NIL.

Assisted Maj Invest Equity with its acquisition of telecoms, IT outsourcing and infrastructure services company TDC Hosting.

Notable practitioners
Niels Andersen provides a broad range of advisory services to technology companies including regulatory and compliance support. He also acts on contentious mandates and outsourcing projects. Sources describe him as client-oriented and dedicated, saying: "He understands complex issues and argues cases forcefully and diligently."

Arly Carlquist is a non-contentious IT specialist. He provides software licensing, IT outsourcing and regulatory compliance support to blue-chip international and domestic corporates. One satisfied source describes his approach, noting a "very open, very friendly dialogue – I feel very comfortable asking him for advice."

Chambers and Partners Europe, TMT

Chambers - Firm Logo SH lille

Chambers Global Rating 2018
-  Intellectual property

Klaus Madsen frequently advises clients from the pharmaceutical sector on patent and life sciences law, and is a highly regarded patent litigator. He also acts on behalf of clients on marketing and design law matters.

Claus Barrett Christiansen was recently promoted to practice head of the IP team. He provides regular advice on trade mark, design and copyright law, with a focus on contentious matters. Sources agree that he is "an extremely knowledgeable, skilled and talented lawyer who has a practical understanding of the challenges in this field."

Martin Dræbye Gantzhorn is particularly active in the pharmaceutical sector, and is noted for advising clients from the pharmaceutical and food industries on patents and regulatory matters. He climbs the rankings this year on the basis of strong client feedback and is highly regarded by sources, who say: "He is very personable, and he really listens and understands the complexity of a situation. He has a good network which he uses to solve problems and he is very quick and responsive. He is engaged and active in this area, as well as enthusiastic and passionate, so you really get above and beyond."

Sources say Mikkel Friis Rossa "has built an impressive business in a very short space of time" due to his "can-do attitude and impressive business understanding." The same source adds that "he never overcomplicates or oversells, and his in-depth legal knowledge allows him to offer clear opinions and operational advice without any reservations." Rossa focuses on IPR, data protection and trade mark matters as well as marketing law.

Christian Vinding Thomsen focuses predominantly on the life sciences and pharmaceutical sector, advising on a mixture of IP, regulatory and compliance issues. Clients recognise him as someone who is "very strategic and experienced, and who provides valuable input."

Chambers and Partners Global, Intellectual Property

Bech-Bruun Recommended by Legal500

Legal500 Rating 2018
-  Media and entertainment

Bech-Bruun’s seven-partner group represents a wide range of clients from the music, radio and film industry. Co-practice head Niels M. Andersen advises PR company Quarterback on various matters, including recording agreements, license agreements and management agreements. The team also handles various sport-related issues; an example is the ongoing advice for the Danish Football Association on the UEFA European Championship finals in 2020.

Legal 500, Media and entertainment

Bech-Bruun Recommended by Legal500

Legal500 Rating 2018
-  Intellectual property

Bech-Bruun fields an ‘impressive team of legal experts’ that is ‘ready for any task related to IP’. Klaus Ewald Madsen represented Teva Pharmaceuticals in a patent case against AstraZeneca. ‘Professional and pragmaticDan Bjerg Geary advises Fiskars Denmark on all IP matters, including trade mark and design portfolio management, licensing, counterfeit and infringement work. Life sciences expert Martin Dræbye Gantzhorn arrived from Horten.

Legal 500, Intellectual property

Bech-Bruun Recommended by Legal500

Legal500 Rating 2018
-  Telecoms

The seven-partner group at Bech-Bruun is best known for telecoms infrastructure agreements and data protection. Niels M. Andersen represented ACN Europe in an arbitration against Telia regarding overcharged fees, while Ole Nørgaard assisted Maj Invest Equity with the acquisition of TDC Hosting.

Legal 500, Telecoms

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