Internet and E-commerce

Our expertise includes:

  • Disclosure requirements of Internet sale
  • Terms of sales and delivery
  • Terms of website use
  • Personal data policies
  • Cookie consent 
  • Agreements on web platform and design development
  • Intellectual property issues, including Google AdWords
  • Subscription services
  • Outsourcing
  • Transport and logistics issues
  • Applicable law and venue
  • Data privacy and payment.

How can we help?
We render holistic advice covering all legal aspects of an e-commerce concept. For example mandatory user information, the user's right of cancellation, personal data law as well as in and outsourcing.

Our clients are Danish and international businesses in the financial sector, the retail industry, social networks as well as many other industries.

We are a member of various networks, including the Confederation of Danish Industry's panel for e-business. As a result, we are always up to date on the latest developments. 

Common challenges
A webshop or an online portal open for business around the clock is one way of pursuing bottom line profitability. However, e-commerce businesses are subject to legislation different from that of their physical counterparts - and as a result, they are facing different legal challenges. These include mandatory user information provisions as well as marketing matters subject to differing regulatory frameworks depending on whether it is business or consumer marketing.

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Our ratings

Chambers and partners

Chambers Europe Rating 2016
-  Intellectual Property

What the team is known for Well-respected team best known for handling contentious medical patent cases. Additionally, assists with large data protection and compliance projects. Also active in the trade mark and copyright area, including anti-counterfeiting of products.  Represents pharmaceutical companies as well as many notable brands from other sectors. Boasts in-house EU law expertise.

Strengths The team is well regarded for its commercial capabilities. One client states: "It's excellent; it's commercial," adding that the team's advice is also strategic.

Another client notes the "relaxed and positive atmosphere."

Work highlights Represented Krka against Pfizer in a case relating to patent infringement that concerned Krka's medical product Pregabalin.

Assisted DSV with developing and implementing a data protection compliance programme across the entire group of companies. 

Significant clients Teva Pharmaceuticals, Louis Vuitton, Ford, eBay, Warner Bros.

Notable practitioners
Head of department Klaus Madsen has extensive experience in contentious pharmaceutical patent cases as well as in cases concerning IT and mechanical devices. He recently represented Krka in a patent case against Pfizer concerning the medicinal product Pregabalin.

Claus Barrett Christiansen is noted for his expertise in marketing and technology law and has represented clients in high-profile contentious cases relating to the interpretation of EU marketing law. He is also knowledgeable of EU trade mark and design regulations. 

Martin Dræbye Gantzhorn represents clients in conflicts relating to patents and utility models as well as assisting pharmaceutical and food sector clients with regulatory issues.

Christian Vinding Thomsen specialises in compliance and regulatory issues that apply to pharmaceutical and food products. He also assists with the transactional and commercial contracts related to IP rights.

Mikkel Friis Rossa enters the rankings this year on the back of strong market feedback. Clients describe him as "very commercial, straight to the point and solution-oriented." He advises on data protection compliance and has experience of handling large projects.

Chambers and Partners Europe, Intellectual Property

Chambers and partners

Chambers Europe Rating 2016
-  TMT

What the team is known for Renowned team with expertise in an array of IT matters including IT system development, supply agreements and telecom infrastructure agreements. Notable experience in data protection and cross-border data transfers. Acts on behalf of clients in the media, energy and technology sectors.

Work highlights Advised Accenture on IT-related issues, including RFP processes, outsourcing and system delivery agreements.

Assisted Flügger with an RFP process for the outsourcing of its data centre infrastructure.

Significant clients Bluegarden, ACN, Blackwood Seven, Sony Music, Modern Times Group (MTG). 

Notable practitioners
Niels Andersen is noted for advising both Danish and international corporations on IT, M&A and entertainment concerns. He also advises on telecoms and regulatory compliance issues. He has been active in a number of tender processes.

Arly Carlquist's practice encompasses a range of IT matters including outsourcing, cloud computing, and system development and delivery. Clients say:"He is responsive and available. He really understands our business and provides very qualified counsel."

Chambers and Partners Europe, TMT

Chambers - Firm Logo SH lille

Chambers Global Rating 2017
-  Intellectual property

Head of department Klaus Madsen has extensive experience in contentious pharmaceutical patent cases as well as in cases concerning IT and mechanical devices. He recently represented Krka in a patent case against Pfizer concerning the medicinal product Pregabalin.

Claus Barrett Christiansen is noted for his expertise in marketing and technology law and has represented clients in high-profile contentious cases relating to the interpretation of EU marketing law. He is also knowledgeable of EU trade mark and design regulations. 

Martin Dræbye Gantzhorn represents clients in conflicts relating to patents and utility models as well as assisting pharmaceutical and food sector clients with regulatory issues.

Christian Vinding Thomsen specialises in compliance and regulatory issues that apply to pharmaceutical and food products. He also assists with the transactional and commercial contracts related to IP rights.

Mikkel Friis Rossa enters the rankings this year on the back of strong market feedback. Clients describe him as "very commercial, straight to the point and solution-oriented." He advises on data protection compliance and has experience of handling large projects.  

Chambers and Partners Global, Intellectual Property

Bech-Bruun Recommended by Legal500

Legal500 Rating 2017
-  Media and entertainment

Bech-Bruun acts for clients in a wide range of sectors, including music, film and radio. Practice head Niels Andersen advised Magine TV on regulatory issues concerning internet-based retransmission of television channels. Other experience includes drafting and negotiating licensing contracts, as well as music copyright disputes, television distribution agreements and broadcasting rights.

Legal 500, Media and entertainment

Bech-Bruun Recommended by Legal500

Legal500 Rating 2017
-  Intellectual property

Always within reach’, Bech-Bruun’s accessible team often represents clients in IP arbitration and litigation, as well as advising on compliance matters. Claus Barrett Christiansen successfully represented Rockwool in a design dispute with Papiruld before the Supreme Court. Clients recommend the ‘commercially mindedMikkel Friis Rossa, who specialises in IP contracts, strategy and data protection. Patent litigation expert Klaus Ewald Madsen leads the group.

Legal 500, Intellectual property

Bech-Bruun Recommended by Legal500

Legal500 Rating 2017
-  Telecoms

Bech-Bruun specialises in handling telecoms infrastructure agreements and data protection matters. Group head Niels Andersen represented ACN Europe in arbitration against Telia regarding mobile termination rates. IT partner Arly Carlquist and IP litigator Thomas Munk Rasmussen are key partners.

Legal 500, Telecoms

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